Journal article
L. Fenerty, J. Heatley, Julian Young, G. Thibault-Halman, N. Kureshi, B. Bruce, S. Walling, David B. Clarke
Injury Prevention, 2015
Injury Prevention, 2015
Semantic Scholar
DOI
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APA
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Fenerty, L., Heatley, J., Young, J., Thibault-Halman, G., Kureshi, N., Bruce, B., … Clarke, D. B. (2015). Achieving all-age helmet use compliance for snow sports: strategic use of education, legislation and enforcement. Injury Prevention.
Chicago/Turabian
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Fenerty, L., J. Heatley, Julian Young, G. Thibault-Halman, N. Kureshi, B. Bruce, S. Walling, and David B. Clarke. “Achieving All-Age Helmet Use Compliance for Snow Sports: Strategic Use of Education, Legislation and Enforcement.” Injury Prevention (2015).
MLA
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Fenerty, L., et al. “Achieving All-Age Helmet Use Compliance for Snow Sports: Strategic Use of Education, Legislation and Enforcement.” Injury Prevention, 2015.
BibTeX Click to copy
@article{l2015a,
title = {Achieving all-age helmet use compliance for snow sports: strategic use of education, legislation and enforcement},
year = {2015},
journal = {Injury Prevention},
author = {Fenerty, L. and Heatley, J. and Young, Julian and Thibault-Halman, G. and Kureshi, N. and Bruce, B. and Walling, S. and Clarke, David B.}
}
Abstract
Background Nova Scotia is the first jurisdiction in the world to mandate ski and snowboard helmet use for all ages at ski hills in the province. This study represents a longitudinal examination of the effects of social marketing, educational campaigns and the introduction of helmet legislation on all-age snow sport helmet use in Nova Scotia. Methods A baseline observational study was conducted to establish the threshold of ski and snowboarding helmet use. Based on focus groups and interviews, a social marketing campaign was designed and implemented to address factors influencing helmet use. A prelegislation observational study assessed the effects of social marketing and educational promotion on helmet use. After all-age snow sport helmet legislation was enacted and enforced, a postlegislation observational study was conducted to determine helmet use prevalence. Results Baseline data revealed that 74% of skiers and snowboarders were using helmets, of which 80% were females and 70% were males. Helmet use was high in children (96%), but decreased with increasing age. Following educational and social marketing campaigns, overall helmet use increased to 90%. After helmet legislation was enacted, 100% compliance was observed at ski hills in Nova Scotia. Conclusions Results from this study demonstrate that a multifaceted approach, including education, legislation and enforcement, was effective in achieving full helmet compliance among all ages of skiers and snowboarders.